Nestlé

We collaborated with Nestlé on disruptive new entrants and brands into the portable, healthy snacking arena. Our first target: a snack offering that is truly delicious and could actually contribute to your future health.

Capabilities

Innovation Platforms
Ideation
Consumer Collaboration
Brand Creation
Packaging Design
Marketing Activation
Photography
Web Design
Social Media

Challenge

Nestlé was looking for a high-potential whitespace in the better-for-you snacking market. Bars were a booming business, and probiotics were on the rise. But no product successfully—and tastefully—brought those together. There was a clear opening in the marketplace to introduce a better-for-you bar delivering the immunity and gut-health benefits of probiotics.

Action Taken

With the directive to apply the nimbleness and speed of a startup, DuPuis partnered with Nestlé to define the opportunity area, pinpoint the target consumer, and develop and launch the brand. Utilizing all aspects of DuPuis innovation and design, from research and positioning to branding and packaging, the GoodBe probiotic bar was born. In partnership with Nestlé, we also developed and executed the go-to-market strategy.