Deutsch Family Wine & Spirits

We partnered with Deutsch Family Wine & Spirits to establish Josh Cellars Reserve bourbon barrel aged cabernet sauvignon as the premium new player in a growing wine segment.

Capabilities

Package Design
Photography
Marketing Support

Challenge

The barrel-aged wine segment is one of the fastest growing innovation segments in wine. Josh Cellars eyed this burgeoning bourbon barrel-aged wine segment and found it wanting. So, the Josh Cellars team set out to develop a product that was both exceptionally delicious and crafted to exacting standards.

Action Taken

To introduce this new offering, DuPuis partnered with Josh Cellars to design a label that was distinct and beautifully disruptive, that also respected the beloved equities of the brand. We then designed and photographed POS materials to aid in the wine’s launch.

Results

Josh Cellars Reserve bourbon barrel aged cabernet sauvignon successfully launched in 2020. The packaging was awarded a 2020 GDUSA Packaging Design award.