Kingsford

We partnered with Carl Buddig & Company to develop the packaging and branding for the launch of Kingsford BBQ meats.

Capabilities

Packaging Design

Photography

Sales Support Materials

Challenge

BBQ is a beloved American tradition, and the Kingsford name was synonymous with quality BBQ experiences. Carl Buddig & Company licensed the brand to create a line of pre-cooked BBQ meats and were looking for the optimal way to convey that this was BBQ made for every occasion.

Action Taken

DuPuis partnered with Carl Buddig & Company to develop the packaging design and communication materials to support the launch of Kingsford BBQ meats. Leveraging Kingsford brand assets and equities, we created packaging design that conveyed the quality, convenience and ease of use of this innovative product that made BBQ fit every occasion. We also created proprietary structures that would enhance convenience, aid in cooking and be breakthrough at shelf. Hero product photography captured by our partner Flashlight Studio created craveable appetite appeal and provided product usage inspiration. Since the launch, we have developed sales support materials, visually engaging shippers and product photography and aided social media efforts to support the brand’s growth.

Results

As the Kingsford BBQ meats portfolio grows, we have continued to develop the packaging design for new assets to maintain the brand’s look/feel and evolved it to fit new product formats.