Gabriel & Co. Fine Jewelry

We collaborated with Gabriel & Co. to build a unique and compelling brand strategy and visual identity, and a tactical plan to bring it to market.

Capabilities

Insights
Consumer Research
Brand Identity
Brand Story
Marketing & Tactical Planning
Photography

Challenge

The fine jewelry category is a highly-competitive and fast-developing marketplace. To stand out, Gabriel knew they needed a strong brand positioning and visual identity that captured their unique youthful proposition and established the brand in an industry saturated with options.

Action Taken

DuPuis developed a 5-year business and marketing plan along with brand positioning and visual identity. We conducted consumer research to unearth insights on the consumer engagement ring purchase journey to anchor the brand-strategy blueprint. Our Flashlight Studio brought the positioning to life with curated lifestyle photography. We partnered with Gabriel to develop a marketing plan to engage consumers at every touchpoint in the buying journey with relevant, compelling, and helpful communications.