Cenavera

We partnered with SFE Holdings to develop their new name–Cenavera–and corporate identity.

Capabilities

Positioning

Naming

Tagline

Branding

Brand Guidelines

Challenge

SFE Holdings had recently brought three school foodservice companies into its portfolio, and was looking for a refreshed corporate identity that would unite the companies under one overarching corporate umbrella.

Action Taken

DuPuis partnered with SFE Holdings to develop a distinct, ownable corporate identity that would unite their companies and position them for growth. We began by crafting a positioning that differentiated them by their emphasis on nutrition and dedication to the communities they serve. With that as the foundation, we developed the name Cenavera and brand tagline “Nourish Communities, Inspire Growth.” From there, we built their visual identity, including brandmark and visual assets.

Results

SFE Holdings rebranded as Cenavera, launching their new identity in 2023.