Brita

Copy Needed

Capabilities

Consumer Research

Positioning

Concept Development

Naming & Tagline

Brand Creation

Photography

Packaging Design

Challenge

As a leading chocolatier in Latin America, Grupo Nutresa wanted to enter the growing US premium chocolate market. They sought to build a new brand from the ground up that was designed for the American consumer but would celebrate the flavors and chocolate-making techniques of Latin America and the company’s commitment to sustainability.

Action Taken

DuPuis partnered with Grupo Nutresa on every step of Vivamor’s creation. We engaged consumers at 5 key moments throughout the journey, beginning with insights that formed the foundation of the brand’s positioning. With that positioning, we ideated the name and tagline and moved into concept development. With quant & qual validation of the winning concept, we created the branding and packaging design to bring the brand to life. To highlight Vivamor’s sustainability, we developed the People-First Commitment seal & story. We conducted a final round of quals to ensure the branding, packaging and product worked together to deliver Latin Joy.