Good Nature Tea

Founded in 2003, Good Nature Tea uses the ancient Macedonian tradition of collecting and using medicinal herbs in everyday life to create healthy teas. This gave way to their philosophy that all of their teas always be “healthy, pure, and honest.” We partnered with Good Nature Tea to modernize and streamline their packaging as well as tell their story on social media.

Capabilities

Packaging Design
Social Media Photography

Challenge

DuPuis partnered with Good Nature Tea to create a beautiful, efficacious, and easy-to-read package that communicated the natural and healthy benefits of Macedonian teas. With the launch of the new packaging, however, Good Nature Tea wanted to extend the reach of its unique brand story beyond the box to new audiences on social media to drive audience growth and engagement.

Action Taken

In support of this goal, DuPuis worked with Good Nature Tea to develop a social media strategy, including content direction, visual direction and recommended hashtags. This strategy led us to capture photography that communicated the products’ purity, efficaciousness, and appetite appeal. We kept the environments simple and clean, just like the brand’s ingredients, and highlighted the proprietary herbs used in each tea blend.

Results

As a result, Good Nature Tea’s website and social media are filled with strategic photography that highlights its packaging, product, and traditional blend of herbs. Each of these touchpoints now introduces consumers to the healthy, pure, honest, and quality benefits of Good Nature Tea’s medicinal teas.